Does this sound familiar?
“It’s frustrating that everything we need to do to tackle our market isn’t supported at all by IT. Our business priorities seem to be ranked at the bottom of the IT agenda”
And why is this the truth?
Just like the business transition, as technology has advanced there has been a sharp disconnect between “IT” and the rest of the organisation’s goals and outcomes. The IT department is often fixated on technical superiority and wearing that as a badge of honour rather than having their solution drive a revenue outcome for the business.
But on the flip side, for IT the conversation being had is
“This business has no idea what they want, nothing is clearly defined, and they expect us to pull this rabbit out of the hat. Plus, all of our critical upgrades aren’t getting the support they need so all we can do is keep the lights on”
The lack of balanced insights into both sides is causing a communication breakdown leading to the “us and them” scenario that when left to fester creates a bigger divide between IT and the rest of the organisation. It leads to different digital transformation agendas being pursued by both sides without consultation with the other. And that has some dangerous, far-reaching consequences.
If you really want to put this challenge into perspective for your organisation ask yourself these questions.
1. Is IT/Technology brought into your decision-making processes?
2. Does IT/Technology know in depth what your core businesses products and services are? And what their impact is on delivering those to customers are?
3. Are they proactively advising on how you should be leveraging new technologies to drive change, new product offerings, improve customer delivery etc?
There’s a good chance that the answer is no to most of the above and that’s a scary place to be. A recent study by CompTIA showed that four in ten LOB (line of business) respondents said that their department works jointly with IT to determine which tech solutions they will deploy. That number in an ideal world should be ten out of ten because they are your experts but aren’t bridging that divide to create long-term value with their expertise.
And for most, it’s not just that they aren’t bridging the divide, but they don’t have the skills/knowledge to understand how to apply their knowledge in a business context.
So let’s recap
Technology has become critical for success
Technology teams are becoming more oblivious to business outcomes
Technology teams have been segregated from the rest of the organisation
Learn what this costs most businesses in our next post